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Walkers, Britain’s No.1 crisps and snacks manufacturer, launches a massive on-pack promotion this month – designed to celebrate its home by offering consumers millions of pounds worth of savings off the best Britain has to offer – from theme parks to traditional pub lunches!
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| Walkers Brit Trips campaign |
With a massive £5 million worth of multimedia, through-the-line support, Walkers Brit Trips will benefit from an extensive marketing campaign.
This will comprise of a new TV creative featuring brand ambassador, Gary Lineker, driving an old London bus and singing an alternative version of “Summer Holiday”.
In addition, there will be radio advertising, online activity, PR, media partnerships and extensive in-store display equipment.
Walkers is an iconic British brand which is growing at +4.9% and eaten by more than 10 million consumers in Britain every day. As part of its impactful Home Grown marketing campaign this year, the Brit Trips 12-week on-pack promotion offers huge scope for consumers to enjoy Britain at value prices.
Walkers Managing Director, Richard Evans says: “This campaign builds on the category leadership work we have been doing over the last few years. In terms of health and wellness, we have reduced the saturated fat content of Walkers crisps by 70% and the salt content by 25%.
“In terms of the environment we have switched to 100% British potatoes to reduce our carbon footprint. We expect that the Brit Trips promotion will further grow the Walkers brand, and as the brand grows, the category grows.”
Consumers can collect points from all Walkers Brit Trips promotional packs:
• Standard bag and Big Eat – 2 points • 6 pack – 6 points • 14 pack – 14 points• 28 pack – 28 points
For ease, every multipack inner will have just one code worth 6, 14 or 28 points depending on the pack size.
These points are redeemable against literally millions of pounds worth of fantastic savings across Britain – the best deals Britain’s ever seen without the catches. Offers start from just 5 points so you don’t need to collect for long to start enjoying great savings!
Operating on a vast scale, Walkers Brit Trips comprises £5 million worth of discounts and offers – many available throughout the summer holidays– at a huge variety of Britain’s best loved venues.
These include:
• Half-price tickets to Alton Towers, Thorpe Park and Chessington World of Adventure• 60% off at Butlins and Haven• 2 nights for the price of 1 at Ramada Jarvis hotels• 2 for 1 days out with Enjoy England, Visit Scotland and Discover Northern Ireland• ½ price tickets to Madame Tussauds, Sea Life and Legoland. • 2 for 1 green fees at over 800 golf courses • Discounts across 100s of local attractions • Plus many, many more
Walkers Brit Trips’ entry mechanic is modern and interactive:
• Firstly, consumers collect codes from packs
• Secondly, consumers register online and can enter collected codes directly online or by text message.
• Thirdly, consumers choose their preferred reward from over 10,000 available on the Walkers Brit Trips site www.walkersbrittrips.co.uk and go on their British adventure.
Evans continues: “Walkers is a fun, British brand, famous for promotions that capture the nation’s imagination. Brit Trips is guaranteed to build on that reputation. It is a massive promotion encouraging consumers to enjoy beautiful Britain for less – you only need a few bags to save a packet.
“For example, for only 5 points you can get Enjoy England, Visit Scotland and Discover Northern Ireland 2 for 1 days out. For only 10 points, you can get ½ price tickets into The London Dungeons, Madame Tussauds or Warwick Castle. And if you purchase a 28 pack multipack, you can get a half price ticket to Chessington World of Adventures or a National Trust free day pass.
“We think that our crisps are the best-tasting on the market, and we hope that this promotion will encourage those people who buy crisps to buy ours. We also want to reward our loyal consumers who already enjoy eating Walkers.”
Running across all Walkers Crisps brands – Walkers Standard, Walkers Baked, Walkers Lights and Walkers Max, promotional packs will be available in-store from mid February.
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